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John Villafranco

Partner, Kelley Drye

John Villafranco provides advertising and marketing litigation, regulatory, and counseling services and is a primary author of the Direct Selling Self-Regulatory Counsel program.

John’s experience includes litigation versus the Federal Trade Commission and State Attorneys General, consumer class action defense in state and federal court, and Lanham Act litigation involving internet, telecommunications, fast food, dietary supplement, and consumer product companies.

In addition, John represents clients in regulatory proceedings and investigations conducted by the FTC and State Attorneys General.  He was counsel-of-record in the FTC’s 2016 Herbalife settlement.  Named Washington, D.C.’s Advertising “Lawyer of the Year” by Best Lawyers® (2011), clients applaud John’s practical advice, telling Chambers that he “knows the FTC and the law better than anyone.”

John also has 27 years of experience representing challengers and advertisers in self-regulatory proceedings before the Advertising Self-Regulatory Council.  John is frequently consulted regarding issues related to industry self-regulation and he served as Editorial Chair on a year-long project that culminated in a report entitled Self-Regulation of Advertising in the United States:  An Assessment of the National Advertising Division (Apr. 2015).

John is considered an authority on a range of issues involving consumer protection law. He served as Editor-in-Chief of the American Bar Association (ABA) Consumer Protection Law Developments treatise; is Lead Editor on the ABA Antitrust Section’s Comments to the FTC on its FTC in the 21st Century program; is an author and featured columnist on advertising law issues; and is a frequent speaker at ABA, ASRC, and FTC programs and other advertising law seminars.  In addition, he has twice chaired the ABA Conferences on Consumer Protection, twice chaired the ABA Antitrust Section Spring Meeting, and will be chairing the ABA Antitrust Section’s In-House Counsel Summit in October 2019.


Among John’s clients are direct marketers and major retailers, manufacturers of dietary supplements, technology service providers, wireless advertisers, software companies, international and domestic telecommunication companies, as well as marketers of degradable plastics, automobiles, tires, fuel and engine oils, and appliances and other consumer products.



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John Villafranco - Sessions

Wednesday, February 22

Thursday, February 23

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Friday, February 24

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