VP, Direct Selling Self-Regulatory Council (DSSRC)
Peter C. Marinello is a Vice President at BBB National Programs. In this role, he serves as Director of BBB National Programs; Direct Selling Self-Regulatory Council (DSSRC), a national advertising self-regulation program for the direct selling industry. Mr. Marinello has over 25 years of experience in advertising self-regulation, starting as a staff attorney at the Council of Better Business Bureaus—now BBB National Programs—National Advertising Division (NAD) in March of 1993, and later becoming NAD Associate Director in 1998.
Mr. Marinello has written over 1,500 self-regulatory decisions on various advertising topics and products including earnings claims, online advertising, negative option offers, dietary supplements, nuclear energy, and financial services, and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also authored a number of articles regarding advertising self-regulation in various trade publications.
Prior to joining BBB National Programs, Mr. Marinello practiced law for six years at a general litigation firm in New York City. He has appeared in court in each of the five boroughs of New York, as well as Nassau and Suffolk counties, and is also admitted to New York’s Southern and Eastern District Courts of the United States. Mr. Marinello received his bachelor's degree at New York University and is a graduate of St. John's University School of Law. Mr. Marinello has been a member of the New York State Bar since 1988.