VP, Direct Selling Self-Regulatory Council (DSSRC)
Peter C. Marinello is the Vice President of the Direct Selling Self-Regulatory Council (DSSRC), a national advertising self-regulation program that was developed for the direct selling industry in 2019 and is administered by BBB National Programs. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993, later becoming NAD Associate Director in 1998. In 2004, Peter became the Director of an advertising self-regulatory program for the direct response industry called the Electronic Retailing Self-Regulation Program (ERSP).
Peter has written thousands of self-regulatory decisions on various advertising topics and products including earnings claims, network marketing, online advertising, negative option offers, dietary supplements, nuclear energy and financial services and has spoken on behalf advertising self-regulation at trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. Peter received his bachelor’s degree at New York University and is a graduate of St. John’s University School of Law. Peter has been a member of the New York State Bar since 1988.